The term “curb appeal” is often used in reference to residential homes and real estate, but have you ever thought about the curb appeal of your business? Commercial landscaping is often an afterthought or a purely functional concern, with interior spaces receiving the majority of the focus on design and maintenance. That’s a big missed opportunity, because commercial landscaping can have a profound impact on your business!
At Redline Landscapes, we work with businesses and institutions all over northwest Atlanta to provide excellent lawn maintenance and landscaping services that enhance commercial and institutional spaces, from retail, office, and industrial settings to government buildings, churches, schools, and multi-family properties. Are you getting the most out of your commercial landscaping? Check out these essentials of commercial landscape design to fulfill the potential of your outdoor spaces, and give us a call at 404-448-3372 to request a free estimate.
Commercial Landscaping Essentials
Start strong.
You know what they say about good first impressions, and that’s precisely why commercial landscaping, especially around entrances, is so crucial. Whether it’s a neighborhood entrance maintained by an HOA, the gates of a private school, or the streetside lawn of a shopping center, your landscaping is your first chance to grab people’s attention and make a statement about your organization.
Make sure that your landscaping is in keeping with the architectural style of your building, and that it is well-maintained by knowledgeable landscaping and lawn maintenance experts.
Use your commercial landscaping as a branding opportunity.
Company or organizational brands are often communicated through uniforms, signage, websites, pamphlets, and online marketing, but think about the more subtle aspects of your brand, as well. What is the attitude of your organization—classic and trustworthy? Casual and fun? Environmentally-friendly and modern? Commercial landscaping can help you communicate with customers without saying a word. For example:
- Show your high-end clientele that you’re on their level with formal, classic landscaping choices like hedges, topiary, neat lawns, and luxurious building materials.
- Communicate your company’s commitment to environmental innovation with drought-resistant xeriscaping, creative upcycling of materials, and earth-friendly features like pollinator gardens and composting programs.
- Make your organization stand out with plantings that echo your logo or school colors.
Keep your customers in mind.
Impeccably manicured grounds and eye-catching plantings aren’t the only important part of commercial landscaping. Keep in mind that people will interact with your landscaping, from pedestrians to customers. Enter your building as a customer would; walk around your parking lot, approach the entrances, and really pay attention to what the experience is like. Cracked walkways, overhanging branches, and other impediments may not be easy to spot without “walking in the customer’s shoes,” so to speak.
Ready to get the most out of your outdoor spaces with premium commercial landscaping and landscape design/installation? Redline Landscapes is fully licensed, insured, and at your service for all of your commercial landscaping needs in East Cobb, Marietta, Kennesaw, Acworth, and Dallas, Georgia.
